Proposal of plan of vacation of Tianjin blue water
The foreign room of new-style lake scene of the road austral friendly 誼
Tianjin [Mei Jiang of 順 馳 • ] 傳 of announce of project of 藍water holiday turns proposal of 廣 plan 劃
Fang Bowen 廣 of Mc&Dior Beijing 東 is accused / plan 劃 ministry
Blue water holiday engineers panel member
The project chairs / general manager: Xu Changqing
Deputy always / originality chief inspector: Wang Ping
Client department manager / AE: Dong Hao
Engineer department manager: Wu Xiaokai
Design department manager: Yan Huizi
Agency department manager: Song Dongying
Plan / article table: Zhou Bei
Artistic design: Lin Tao
Artistic design: Shen Xiaolin
Catalog
The first part: The market brief analyse 3, 8
The 2nd part: The product is dialytic 9, 12
The 3rd part: Client group analysis 13, 16
The 4th part: Core is politic 17, 20
The 5th part: The brand popularizes strategy 21, 40
The first part: The market brief analyse
The macroscopical economy influence to market of Tianjin city estate?
Is appeal project sort had most in consumer memory?
River on the west current situation of market of area real estate?
Didn't market of area real estate come to the river on the west trend?
One, the macroscopical economy influence to market of Tianjin city estate
Residential property, as Tianjin city help one of pillar industries that move economic growth, from 1999 since, the government increased the strength that housing system reforms, came on stage in succession a series of estate is relevant policy, to perfecting estate market, exciting residence demand produced positive effect. Residential money changes those who distribute policy to come on stage, of policy of welfare cent room stop, make residential market consumed main body to produce change, by buy with the group give priority to change to be bought with the individual, huge augment the amount of demand main body of residential market, increased residential demand.
Of housing loan interest rate reduce, the addition that fixed number of year of loan gross, loan, forehead spends, fair chummage gold rises to sell with property right, reduce duty to expend those who wait for policy to come on stage, very big to playing the effect that touchs the residence to consume demand to grow. Accordingly, the supportive action that reachs exterior policy is moved to fall in the consumes demand strong thrust of steady growth, predict to be in future a certain number of inside year, tianjin residence property will still carry a better development state.