Tianjin builds media of center of industry group violet laurel to extend program
Violet Gui Yuan extends program
Tian Boan of Tianjin Jin Yi accuses limited company
Plan total principle: Travel to agency from figure conformity
The first order is right the acknowledge of the project
Product integration analysis
1, product description
2, product fixed position
3, product diversity dot
The 2nd order is right client group acknowledge
Social elite group
1, economic elite
2, political elite
3, culture elite
Tianjin area real estate consumes a domain
Be on sale of the 3rd chapter is politic
Divide the gist of numerous be on sale:
What to give consumer not crucial, what does the key want in consumer.
Divide the level of numerous be on sale:
Distinguish client group according to social attribute, seek the optimal union site with the product.
Building -- , sell -- , advertisement -- , branch numerous be on sale is politic
Strength of product of the 4th chapter promotes
Of to this case character product strength upgrade more will not put in building itself, wait in the light of environment of form a complete set of such as community, community, humanitarian space however conduce to a product the residence with integrated improved tone is add the promotion of value, offer finally for promotion of product figure conformity prop up.
A, product to life condition cater to
B, BlueTooth plans to suggest
The fine become divided of form a complete set of C, life is contented
Standard of the D, brim outside offerring the gardens that matchs with habitant identity to reach
Product to life condition cater to
Social attribute expresses to the quadrant of life condition:
Of A, socioeconomy get army group (large company is high director)
-- pursuit self-expression
The dominant group of B, socioeconomy (high-tech industry elite)
-- pursuit life value
Of C, socioeconomy urge a group (middle-level of business young person is in charge of)
-- pursuit life is enjoyed
Of D, socioeconomy do not have bundle of group (the person that know this tenet)
-- pursuit life indulge
BlueTooth plans to suggest
Sterling BT apartment is in Tianjin the market is pure belong to initiate,
The IT to mainland and personage of advanced business affairs are one
The biggest attraction is nodded
Conclusion: Of BT apartment roll out can give a product the value with strong support.
The fine become divided of life form a complete set is contented
Integral community form a complete set suggests:
1, build true intelligence to change life community (NEU GATE)
2, retain outside electronic security system, add system of inductive identification card
3, use public passage to establish share a space
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