Promotion of 5 ground project engineers sun city case
Promotion of 5 ground project engineers sun city (text)
Go up piece
Catalog Catalogue (go up piece)
Introductive... ... ... ... ... ... ... ...
The first chapter objective setting... ... ... ... ...
Market of the 2nd stamp is analysed... ... ... ... ...
Quality of project of the 3rd chapter is analysed... ... ... ...
Introductive Preface
Suitable gallop sun city, of Tianjin grail times leave piece, put forward " the building bears the weight of lifestyle " catchword, it is progress, also be a challenge.
The subproject that had been developed and sells -- violet jade, La Shan, Dan Li, green Xuan, accumulative total 572 thousand square metre, the product examines with what the price got the market and approbate.
5# ground lies in process of sun city development bear before the moment of truth after opening, it ought to be gifted new, the project connotation that can last, grail run boost a new development level.
This case combines the integral advantage that sun city forms, in the light of the promotion of 5# ground project the job undertakes study, win out for this phase and the market henceforth offer supportive sex strategy.
Structural Construction (detailed sees PPT document)
The first chapter objective setting Goal
§ 1. § of finance target Financial Goal 2. § of Positional Goal of project status target 3. § of Period Goal of target of sex of business development phase 4. Talent Goal of manpower resource target
Make clear a target, it is commercial success and even everything is successful only then. Aimless, we resemble looking for the regular boat that is less than beacon, roam in the sea, till indulge in is abyssal.
§ 1. Finance target Financial Goal
This is management core, before you retire from bazaar.
Still exist at present hazy, remain to develop business interior to undertake adjust and be refininged to secret of this one trade, especially on time limit clear.
One of finance targets: Price target residence starts valence: 3800, 4000 yuan / square metre
Residential maximum price: 4600, 4800 yuan / square metre
Clinch a deal average price: 4300 yuan / square metre
(do not contain business to spread)
Of finance target: Sale target sells gross area: 200 thousand square metre.
Sell total amount: 86, 0 yuan.
(do not contain business to spread)
1. starts period (before October 23) : 6% , 12 thousand square metre, 5, 0 yuan.
2. popularizes period (since October 23) : 48% , 96 thousand square metre, 40, 0 yuan.
3. lasts period (main body completion comes) : 36% , 72 thousand square metre, 32, 0 yuan.
4. is clear dish period (after entering or a bit before) : 10% , 20 thousand square metre, 9, 0 yuan.
Of finance target: Promotion cost dominates an end
Spread totle drilling cost: 17.2 million yuan.
1. starts period: 22% , 3.78 million yuan.
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