" estate advertisement psywar " whole book 199 pages
Advertisement psywar
The essence of advertisement psywar, the different consumptive psychology that is aimed at consumer namely formulates different ad strategy.
Is the ascertain with true consumer errant? Their buy behavior not to have Zhang Ke abide? These already became the issue that businessmen care most. Psychology considers to discover, of consumer " moody " it is phenomenon of a kind of surface only, in its behavior backside, have some kind of intention propping up. If adman can the need that be considerate is them, motive and purpose consider, can find the Na Genxian in consumer heart.
"Divine wisdom is not clear " although be inadvertently fun, but let a client be in divine wisdom buys goods below not clear case, manufacturer and adman place are longed for day and night. The consumptive behavior dispute of consumer is rational, but also be OK of manage analogy. The key is advertisement whether dial the Na Genxian that changes their psychology truly.
How can be adman just felt fully " sacred " idea, make him remain invincible? This is the mysterious place of advertisement psywar.
Battlefield of advertisement of the first chapter, make a psychological attack is on
One, capricious consumer
Do you know your customer?
When you cudgel one's brains for wants suit your " sacred " , when persuading their dig down, discover them not only
Capricious, and elusory? When you by people idiomatic " market research " introduce wrong road, and when because of this chafe, have
Had not thought this covers action art the reason of not quite clever light?
Actually " sacred " sometimes very capricious really! They perhaps use a frivolous word merely, can give the market only
People increase bitter experience.
After recalling a painful experience, clever experts realize eventually gave a few mysteries: People knows he is true rarely actually
Need, although say,came out also may not is thought in the heart. If what average person says when accepting investigation, often mix actual
buy the action to differ very far.
"Do I want superior pure beer? "Do I want superior pure beer??
The demand with major real to oneself customer is not clear about actually. In the hotel, we encounter this kind of situation via regular meeting:
"What kind of beer do you want? "What kind of beer do you want??
"Superior pure beer. " wine traveling merchant is met very straightforward answer.
"What kind of is superior pure beer? With what standard you measure the purity of beer? With what standard you measure the purity of beer??
"This... " the share that the client leaves at a loss for word only commonly.
In fact, people drinks to just need to satisfy physiology, "Purity " just blur one kind to them
Concept, perhaps these muddle-headed wine traveling merchants still are in ground of one is assured and bold with justice to complain why to to give them superior pure beer.
Previous12 Next